New Arrivals
L’Atelier di Filomena
In 1960, in a modest living room in Naples, a young woman named Filomena threaded her first needle. What began as a simple gesture grew into a family legacy.
Embroidery became more than decoration, it became a language, expressed through floral motifs, monograms, and cherished heirlooms passed down from one generation to the next.
Tuscany: Where Passion Took Root
In the 1970s, Filomena settled in Carrara and opened her first atelier in nearby Ceparana.
It was there that designers and discerning clients discovered something rare in her work: craftsmanship shaped as much by instinct as by technique.
A Craft Passed Down, Thread by Thread
As demand grew, Filomena began training young artisans, passing down the techniques she had inherited herself.
For her, the true luxury of the atelier lay not only in each stitch, but in the knowledge carried within it.
Where Heritage Meets the Art of Living
More than sixty years later, the atelier partners with designers, architects, and private clients around the world to create bespoke textiles for exceptional residences, yachts, hotels, and private aircraft.
Every commission begins with a conversation and is crafted by hand in Carrara, using techniques faithfully preserved since 1960.
Who We Are
Maison Alia was born from a simple conviction: the most beautiful homes are cultivated, never simply decorated.
Rooted in the elegance of Monaco and crafted in Tuscany, Maison Alia, founded by Alessandra and Victoria, unites the refinement of the French Riviera with more than six decades of Italian artisanal excellence. Every creation is embroidered and finished entirely by hand, destined to become an heirloom for generations to come.
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Our Own Design
Every motif is drawn and embroidered in-house.
Our Own Atelier
Made in the finest Tuscan atelier, by hands that have done it for generations.
Made to Order
Every piece is embroidered and finished by hand, to your chosen colors and dimensions.
Entirely Italian
Not just made in Italy — sourced in Italy. Every fiber, every thread, every box.
Delivered with Care
Each order is packaged and shipped directly from our atelier, with the same attention given to every stitch.
Made with Care
Hand embroidered in Tuscany.
Tracked, Always
Every order ships DHL Express.
Fully insured, with live tracking.
We're Here
Reach out anytime.
We answer personally.
